Ultimately, what's great about social commerce is that you can give consumers the option to proceed directly to checkout without leaving the social network, speeding up the process and lowering the possibility of shopping cart abandonment. Popular among Millennials and Gen Z, 81% of online shoppers research brands and products on Instagram, Facebook, and Pinterest. This is a powerful marketing and sales tool to tap into because, with social commerce, the entire shopping experience takes place right on social media-from product discovery, and research, to checkout-effectively removing friction from the customer journey. Social commerce is what happens when you take ecommerce and social media to create a new sales platform for your brand.įor years businesses and social media platforms have worked to figure out how to transform social media networks into powerful sales platforms, allowing brands to sell products and services directly through social media. If you’re sleeping on social commerce, it’s time to wake up to a whole new source of revenue. The bottom line is that it might just pay off to keep your customers entertained by educating them on how your brand and its products might add value to their lives, thereby adding to your business success. Relating to short-form videos, much of Instagram Reels and TikTok content today consists of edutainment material. Popular edutainment content on social media includes health, beauty, fitness, science, history, culture, finance, and business, but there are really no limits to the forms edutainment content can take, and we’re sure your Shopify business can come up with educational video content as well as blog content that will draw in user’s interest to your brand. This trend is called “Edutainment”, or entertaining educational content.Įdutainment is gaining popularity because it is an enjoyable approach to help your audience learn more about your brand or products while having fun. More and more social media users are becoming drawn into content that teaches them something new, is helpful, or delves into intriguing facts. Hot tip: To seize a user's attention, you need to be aware of the ever-increasing short attention span, and capture the viewer within the first 3 seconds of your video.Īn emerging trend, social media is not only a medium for amusement and distraction anymore, but also for education. Another great thing about this type of media it's a great way to get new followers since reels and TikToks are presented to other users and not just followers. Now is the time for forward-thinking Shopify brands to invest more time and thought into short-form video production so that your brand stands out on social media and beyond. Short-form video isn’t an emerging trend any longer, it already captured the attention of millions of people, becoming a part of their daily lives. By creating short-form videos, you’ll be able to interact with customers where they are currently spending much of their time. Micro-stories like these are a great hook when it comes to interacting with customers and getting your marketing message across. Coupled with infinite scroll, these short-form videos are downright addicting. You’ll be able to easily spot this trend by the sheer popularity of TikTok, Instagram Reels, and YouTube Shorts. In 2023, reels and video shorts will continue to triumph as consumers continue to show an overwhelming preference for short and easy-to-digest content from their favorite businesses and influencers. Need a Shopify Expert to help you build your Shopify website? You can view our Shopify Experts profile here to see our work or reach out to us by filling out this form. Here are the top Social Media Marketing Strategies & Trends in 2023: In this article by Ecommerce Pro, we’re helping you stay current, going into the latest trends and marketing strategies we’ve been seeing in 2023 so that you can better reach and connect with your audience across multiple social media platforms. More than just for building brand awareness, social media is also used as a revenue driver, helping you reach more people and increase profitability. Today, 77% of businesses use social media to reach customers, as businesses are often the first to leverage the power of new technology, using social media to connect with their audience and customers. It is a dynamic area, and marketers must stay current on the newest social media marketing trends to stay ahead of the competition. Social media marketing has repeatedly demonstrated its value in promoting and marketing small businesses. Social media has absolutely engulfed traditional marketing, and if your Shopify online store isn’t engaging with its audience across social media platforms, you’re missing out. As we continue through 2023, it's safe to say that the social media marketing boom is a staple that is here to stay and that it's simply always best to stay on top of trends.
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